#loyalty-program

#loyalty-program

I grew up just outside of Toronto and went to university in Montreal, so needless to say, I know cold. I'm no stranger to below-zero temperatures, snow up to my shins, and slippery strolls to and from extra-curricular activities. And if there's one brand we trust to keep us warmand keep us movingup in Canada, it's The North Face. I've been donning The North Face's parkas, snow boots, and insulating layers to stay toasty for as long as I can remember,

Starbucks is everywhere, and whether you're a frequent customer or not, it can be well worth joining the chain's rewards program. Starbucks Rewards members can not only order ahead and pick up free birthday treats, but they can also earn Delta miles and rack up points in the form of stars. These stars can be redeemed against extra shots, drink upgrades, food, and even merch when you get to the lucrative 400 mark.

Air India last week announced a tie up with food delivery company Zomato to widen the reach of its Maharaja Club loyalty program. Users who link their Maharaja Club accounts on the Zomato app can now earn Maharaja Points on every food delivery transaction. The deal also offers a welcome bonus for new members who join and link their accounts, plus a complimentary air ticket voucher for one member every day.

By embedding its Rapid Rewards program into the NFL experience, Southwest built a loyalty strategy that extends well beyond the game.