World of Hyatt is incorporating The Standard and StandardX brands into its loyalty program, allowing members to earn and redeem points at these lifestyle hotels. The integration, which started this month, aims to create a seamless guest experience, as highlighted by Hyatt's senior vice president Laurie Blair. Members can enjoy unique bidding experiences, such as weddings at venues like The Standard, High Line and exclusive parties. Bunkhouse hotels will join later, adding more boutique options for members. This phased approach ensures quality across diverse hospitality offerings and guest services.
Hyatt's integration of the Standard and StandardX brands into the World of Hyatt platform aims to ensure a seamless and meaningful guest experience.
New experiences for Hyatt members include unique bidding opportunities for events and travel, enhancing the value of earning and redeeming points.
Laurie Blair emphasizes that the integration process is thorough, focusing on design standards and service philosophies unique to each brand.
Offering experiences like weddings and exclusive parties allows Hyatt members to leverage their points in exciting and valuable ways.
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