"It has been a rough month for Cracker Barrel - but its most loyal fans appear to be sticking it out for now. Cracker Barrel reported its Q4 earnings on Wednesday, missing analyst expectations on earnings and beating on revenue. The mixed results saw shares tumble nearly 10% in after-hours trading, another knock to the chain, which has faced a barrage of criticism over its halted rebrand effort in recent weeks."
"Despite a significant decline in expected traffic for fiscal year 2026 - projected to be between 4% to 7% - Cracker Barrel's same-store sales were up 5.4% for its fiscal fourth quarter, which ended in August. The company said its foot traffic has taken a hit in the wake of its rollout and subsequent rollback of its updated logo, but its core audience of diners aged 65 and up has seen less severe declines than other demographics."
Cracker Barrel reported mixed Q4 results, missing earnings expectations while beating revenue targets, and shares fell nearly 10% in after-hours trading. Same-store sales rose 5.4% for the fiscal fourth quarter ending in August, even as foot traffic declined following the rollout and rollback of an updated logo. The company projects fiscal 2026 traffic down 4% to 7%, with older diners (65+) showing milder declines. Loyalty program membership increased by about 3 million over the past year, and the company signed roughly 400,000 members quarter to date, including 300,000 since August 19.
Read at Business Insider
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