""We are now expanding Loyalty program features to help you build stronger customer relationships and drive long-term growth. By integrating your loyalty benefits directly into your product listings, you can reward existing members and encourage new shoppers to join your program.""
""Highlight key perks: Showcase member pricing to display exclusive discounts and member shipping to feature special delivery options directly on your listings.""
""Expanded local and regional visibility: Loyalty annotations are now available for local inventory ads and regional Shopping ads, allowing you to promote in-store or region-specific member benefits.""
""International expansion: Loyalty features have expanded to 14 countries, including Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, South Korea, Spain, the United Kingdom and the United States.""
Google Ads and Merchant Center are enhancing the Loyalty program features to improve customer relationships and drive growth. New features include showcasing member pricing and exclusive discounts directly on product listings. Local inventory ads and regional Shopping ads now include loyalty annotations to promote specific member benefits. The program has expanded to 14 countries, including major markets like the United States and Germany. Additionally, loyalty benefits will be highlighted on Google's AI-first shopping surfaces, such as AI Mode and Gemini.
Read at Search Engine Roundtable
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