Brightline has responded to feedback from guests by cutting prices on their new ride pass program just 10 days after its introduction. The revised pricing offers improved affordability for riders traveling between five South Florida destinations. The company announced upcoming reductions on specific pass categories for popular routes while continuing the offer for Orlando trips. The passes are linked to a loyalty rewards system, encouraging repeat visits, with specific terms and conditions regarding usage and validity periods.
Brightline has cut prices on its new pass program for rail rides in South Florida, responding to guest feedback after its initial rollout less than two weeks prior.
The new travel passes cover options for 10, 20, or 40 rides among South Florida stations, enhancing affordability and incentivizing passenger loyalty through Brightline Rewards.
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