"Hyatt is surveying its members to see what they might think of potential changes to World of Hyatt - including a new top tier. Speculation suggests this tier may be situated above the Globalist level but below the Courtesy Card level, a semi-secret loyalty tier reserved for high spenders."
"Ben Schlappig has more details on what might or might not be in store for World of Hyatt members based on the surveys, including cuts to free parking for Globalist members. Given that these are only at the stage of survey questions, it remains to be seen if any of the proposed changes become a reality."
Hyatt's World of Hyatt loyalty program currently has four tiers: Member, Discoverist, Explorist, and Globalist. The company is surveying members about potential changes, including a new top tier above Globalist. Speculation suggests this tier may be positioned below the exclusive Courtesy Card level. Proposed changes could also include cuts to benefits like free parking for Globalist members. Other companies, such as United Airlines, are also modifying their rewards programs, indicating a broader trend in the industry.
Read at InsideHook
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