Chipotle has introduced a product line in collaboration with Urban Outfitters aimed at Gen Z college students, featuring items like a chip-shaped lamp, burrito blanket, and bean bag chairs. The accompanying loyalty program, Chipotle U, allows students to earn points for free food or to waive the guacamole surcharge. The items will be available at select Urban Outfitters stores and online, emphasizing dorm room decor for Chipotle fans. Promotions will be available during finals, game days, and graduation events to boost student engagement.
The new loyalty program, Chipotle U, allows college students to earn points with each purchase that can be redeemed for free meals or guacamole.
Urban Outfitters is Gen Z's destination for their next favorite find, and Chipotle is an iconic part of campus life, making this collaboration a natural fit.
The product collection features unique items such as a lamp shaped like a chip bag, burrito blanket, and bean bag chairs designed for Chipotle fans.
The merchandise line, named 'A Little Extra', includes dorm room decor items like a water tumbler, embroidered pillow, and catch-all trinket dish.
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