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fromExchangewire
1 week ago

Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

Pixalate, a leading global ad fraud protection, privacy, and compliance analytics platform, today (28th August, 2025) released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region.The reports analyse the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV in Mexico, Brazil, the US, Canada, the UK, France, Spain, Ukraine, Israel, the Netherlands, Germany, China, Japan, Singapore, Australia, India, and a Global report.
Marketing tech
Marketing tech
fromExchangewire
1 week ago

Pixalate's Q2 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, & Websites - ExchangeWire.com

In Q2 2025, websites identified as MFA received approximately USD$716 million in open programmatic ad spend, with additional MFA spend in mobile and CTV apps.
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