", released the Download Pixalate's Q2 2025 EMEA Click Fraud Benchmarks Reports: Q2 2025 EMEA Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic (IVT) in the Europe, the Middle East, and Africa (EMEA) region and identifies high-risk categories, platforms, and countries most affected by IVT. In addition to the Europe, the Middle East, & Africa (EMEA) report, Pixalate released regional reports for Latin America (LATAM), North America, and Asia Pacific (APAC)."
"Pixalate's data science and analyst team analysed more than 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile app traffic to compile these reports in Q2 2025. Pixalate developed a solution for IVT challenges through its Click Fraud Detection technology. The platform effectively maps clicks to impressions and identifies IVT. It enables the detection of various IVT types associated with suspicious users, ad creatives, or publishers."
30% of all desktop web clicks in EMEA were found to be invalid in Q2 2025. Among desktop web invalid clicks in EMEA, 44% were flagged as data centre IVT. Mobile app traffic in EMEA had a 14% invalid click rate in Q2 2025. Clicks on ads in the personalization category on mobile apps in EMEA showed a 36% invalid rate. Pixalate analysed more than 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile app traffic to compile benchmarks. Pixalate's Click Fraud Detection technology maps clicks to impressions, identifies IVT, and detects IVT types linked to suspicious users, creatives, or publishers.
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