"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 APAC Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic (IVT) in the Asia Pacific (APAC) region and identifies high-risk categories, platforms, and countries most affected by IVT. In addition to the Asia Pacific (APAC) report, Pixalate released regional reports for Latin America (LATAM), North America, and Europe, the Middle East, & Africa (EMEA)."
"Key findings APAC desktop web click fraud (Q2 2025) Invalid click rate: 24% of desktop web traffic clicks were found to be invalid APAC mobile app click fraud (Q2 2025) Invalid click rate: 19% of mobile app traffic clicks were found to be invalid Most targeted ad size: 320x50 ad size was most impacted by click fraud (42%) Pixalate developed a solution for IVT challenges through its Click Fraud Detection technology."
Pixalate analyzed more than 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile app traffic during Q2 2025. Analysis found significant click-related invalid traffic (IVT) in the APAC region, with 24% of desktop web clicks and 19% of mobile app clicks classified as invalid. The 320x50 ad size experienced the highest impact, accounting for 42% of affected clicks. Multiple IVT types were identified across high-risk categories, platforms, and countries. Pixalate's Click Fraud Detection technology maps clicks to impressions, identifies IVT, and detects suspicious users, ad creatives, and publishers. Regional benchmarks were also produced for LATAM, North America, and EMEA.
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