"Invalid click rate: 31% of all clicks on desktop web traffic in LATAM were found to be invalid Dominant types of click fraud: 44% of desktop web invalid clicks in LATAM were flagged for click farm IVT LATAM mobile app click fraud (Q2 2025) Invalid click rate: 29% of clicks on mobile app traffic in LATAM were found to be invalid. The report highlights various types of click-related invalid traffic (IVT) in the Latin America (LATAM) region."
"Pixalate's data science and analyst team analysed more than 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile app traffic to compile these reports in Q2 2025. Pixalate developed a solution for IVT challenges through its Click Fraud Detection technology. The platform effectively maps clicks to impressions and identifies IVT. It enables the detection of various IVT types associated with suspicious users, ad creatives, or publishers."
Q2 2025 data for Latin America shows 31% of desktop web clicks and 29% of mobile app clicks were invalid. Forty-four percent of desktop web invalid clicks were flagged as click-farm IVT. The analysis covers desktop web, mobile web, and mobile app traffic and identifies high-risk categories, platforms, and countries affected by IVT. More than 45 billion global open programmatic advertising transactions were analyzed across channels. Click Fraud Detection technology maps clicks to impressions to identify IVT and detect types associated with suspicious users, ad creatives, or publishers. Regional benchmarks were also produced for EMEA, North America, and APAC.
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