#ad-fraud-detection

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Marketing tech
fromExchangewire
1 week ago

EXTE Joins Forces with HUMAN Security to Protect Ad Inventory Quality & Integrity

EXTE integrated HUMAN Security's MediaGuard fraud detection solution to validate ad inventory, reduce invalid traffic and bot activity, and ensure only quality placements reach buyers.
Marketing tech
fromExchangewire
5 months ago

Pixalate's Q2 2025 LATAM Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web - ExchangeWire.com

31% of LATAM desktop web clicks and 29% of LATAM mobile app clicks were invalid; 44% of desktop invalid clicks were click-farm IVT.
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