"While pre-bid systems screen for fraud before an impression is served and audits validate results after the fact, HUMAN argues that the period between those checkpoints remains a blind spot for most digital marketers. "With Page Intelligence, what we're doing is extending our protection to the landing page," Geoff Stupay, SVP of Global Product at HUMAN, told MarTech. "A landing page could be for a brand that wants to monitor the traffic arriving there or for a publisher that drives visitors to that page. It's about visibility into what's actually happening once a user - or a bot - shows up.""
"Page Intelligence aims to fill that gap by analyzing behavior on-page as it happens, identifying suspicious patterns and filtering out fake interactions before they distort key metrics, such as engagement rates, conversions or ROI. The solution uses a lightweight, asynchronous tag - designed to integrate easily without affecting page load speed - to capture and analyze signals in milliseconds. It classifies activity as human or invalid using the HUMAN Defense Platform's 400+ algorithms and predictive models, which adapt to evolving threats."
HUMAN Security launched Page Intelligence to detect invalid traffic (IVT) at the landing page, the moment between a click and user interaction. The solution analyzes on-page behavior in real time to identify suspicious patterns and filter fake interactions before they distort engagement rates, conversions, or ROI. A lightweight asynchronous tag captures signals in milliseconds without affecting page load speed. Classification relies on the HUMAN Defense Platform's 400+ algorithms and predictive models that adapt to evolving threats. Page-level IVT detection provides immediate visibility and enables brands, publishers, and ecommerce platforms to protect revenue and improve performance-data integrity.
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