"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analyticsKey Findings North America desktop web click fraud (Q2 2025) Invalid click rate: 19% of desktop web traffic clicks were found to be invalid Dominant types of click fraud: 53% of invalid clicks were attributed to data centre-based invalid traffic (IVT) Most targeted ad size: 970x250 ad size was most impacted by click fraud (55%)"
"Pixalate's data science and analyst team analysed more than 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile app traffic to compile these reports in Q2 2025. Pixalate developed a solution for IVT challenges through its Click Fraud Detection technology. The platform effectively maps clicks to impressions and identifies IVT. It enables the detection of various IVT types associated with suspicious users, ad creatives, or publishers."
North America desktop web clicks showed a 19% invalid click rate in Q2 2025, with 53% of those invalid clicks attributed to data centre-based IVT and the 970x250 ad size accounting for 55% of impacted inventory. North America mobile app traffic had a 35% invalid click rate in Q2 2025, with 51% of invalid clicks flagged as video click fraud IVT and the 320x50 ad size bearing 47% of the impact. Pixalate analysed over 45 billion global open programmatic advertising transactions across desktop web, mobile web, and mobile apps to compile the benchmarks. Click Fraud Detection technology maps clicks to impressions, identifies IVT, and detects IVT types linked to suspicious users, ad creatives, or publishers. Regional benchmarks were also produced for LATAM, EMEA, and APAC.
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