"Pixalate, a leading global ad fraud protection, privacy, and compliance analytics platform, today (28th August, 2025) released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region.The reports analyse the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV in Mexico, Brazil, the US, Canada, the UK, France, Spain, Ukraine, Israel, the Netherlands, Germany, China, Japan, Singapore, Australia, India, and a Global report."
"The global IVT rate on web traffic was 19%, 29% on mobile app traffic, and 18% on CTV traffic. The report benchmarks IVT and ad fraud across these devices and platforms by various criteria, including country, device type, app category, and app-ads.txt files. Pixalate's datasets - used exclusively to derive these insights - consist predominantly of buy-side open auction programmatic traffic sources."
Q2 2025 programmatic advertising invalid traffic (IVT), including ad fraud, was benchmarked across desktop and mobile websites, mobile apps, and CTV for multiple countries and a Global dataset. The global IVT rates registered 19% on web traffic, 29% on mobile apps, and 18% on CTV. Benchmarks were produced by country, device type, app category, and app-ads.txt file presence. The datasets consist predominantly of buy-side open auction programmatic traffic sources. The analysis covered over 120 billion global programmatic advertising impressions in the second quarter of 2025. The LATAM region received focused attention within the benchmarks.
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