#latam-benchmarks

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Marketing tech
fromExchangewire
1 week ago

Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV

Q2 2025 global programmatic IVT rates: 19% web, 29% mobile apps, 18% CTV; analysis covered 120+ billion impressions and benchmarks across countries and platforms.
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