This Year's Most Under-The-Radar Horror Movie Has A Surprising Sci-Fi TwistCompanion navigates the challenge of promoting a film with a significant twist, revealing its dark romantic horror premise gradually.
James Franco kicked a chair, stormed off set after bad Oscars hosting reviews with Anne Hathaway: reportJames Franco reportedly had a meltdown after the poor reviews of his Oscar co-hosting performance, affecting his demeanor on set shortly afterward.
Sonic 3 parodies Christmas classics with genius film postersParamount creatively promotes Sonic the Hedgehog 3 with humorous parody Christmas posters that resonate with nostalgic holiday classics.
Daniel Craig scolds Stephen Colbert for mispronouncing his name for years: 'I have a bone to pick with you'Daniel Craig humorously corrected Stephen Colbert for mispronouncing his name during an appearance on 'The Late Show.'
Ariana Grande and Cynthia Erivo Are Sentimental WomenAriana Grande and Cynthia Erivo's press tour for their film is characterized by emotional moments and heartfelt expressions of their experiences.
Greenwich gets a Wicked makeover as musical adaption arrives in cinemasGreenwich is temporarily renamed "GreenWitch" in honor of the "Wicked" movie, featuring a themed walking trail for fans.
Pink Gingham Print, Emerald Chrome Tips, & 11 More 'Wicked'-Inspired Nail Art Ideas'Wicked' promotions inspire fans to dress up as Elphaba and Glinda, with themed nail art enhancing the experience.
Ariana Grande and Cynthia Erivo Are Sentimental WomenAriana Grande and Cynthia Erivo's press tour for their film is characterized by emotional moments and heartfelt expressions of their experiences.
Greenwich gets a Wicked makeover as musical adaption arrives in cinemasGreenwich is temporarily renamed "GreenWitch" in honor of the "Wicked" movie, featuring a themed walking trail for fans.
Pink Gingham Print, Emerald Chrome Tips, & 11 More 'Wicked'-Inspired Nail Art Ideas'Wicked' promotions inspire fans to dress up as Elphaba and Glinda, with themed nail art enhancing the experience.
Angelina Jolie and Brad Pitt's son Knox, 16, makes rare public appearanceKnox Jolie-Pitt made a rare red carpet appearance with his mother, Angelina Jolie, showcasing their close bond and growing up in the spotlight.
The 'Wicked' cast is embracing method dressing to promote the film. Here are their red-carpet looks, ranked from least to most on theme.The 'Wicked' cast employs 'method dressing' to promote the film, highlighting themes and characters through stylish choices.
Zoe Kravitz's 'Blink Twice' Press Tour Is A Masterclass In Naked DressingZoë Kravitz has become a fashion icon during her promotional tour for 'Blink Twice,' using minimalist styles to make a bold impact.
It's Official: I Only Want to Dress Like Saoirse Ronan This AutumnSaoirse Ronan's fashion choices for The Outrun press have garnered significant attention, reflecting her status as a style icon.
It's Official: I Only Want to Dress Like Saoirse Ronan This FallSaoirse Ronan, celebrated for her acting, is also making a fashion statement during her press tour for 'The Outrun'.
'Beetlejuice Beetlejuice' star Jenna Ortega summons original film with these spooky stylesJenna Ortega celebrates 'Beetlejuice' fashion while promoting the sequel, showcasing creative outfits that pay tribute to iconic characters from the original film.
Emma Stone Showed Her Undies In A Sheer Dress & I'm Not OkayEmma Stone promotes her new film wearing daring sheer polka-dot dress in New York City.
The 'Wicked' cast is embracing method dressing to promote the film. Here are their red-carpet looks, ranked from least to most on theme.The 'Wicked' cast employs 'method dressing' to promote the film, highlighting themes and characters through stylish choices.
Zoe Kravitz's 'Blink Twice' Press Tour Is A Masterclass In Naked DressingZoë Kravitz has become a fashion icon during her promotional tour for 'Blink Twice,' using minimalist styles to make a bold impact.
It's Official: I Only Want to Dress Like Saoirse Ronan This AutumnSaoirse Ronan's fashion choices for The Outrun press have garnered significant attention, reflecting her status as a style icon.
It's Official: I Only Want to Dress Like Saoirse Ronan This FallSaoirse Ronan, celebrated for her acting, is also making a fashion statement during her press tour for 'The Outrun'.
'Beetlejuice Beetlejuice' star Jenna Ortega summons original film with these spooky stylesJenna Ortega celebrates 'Beetlejuice' fashion while promoting the sequel, showcasing creative outfits that pay tribute to iconic characters from the original film.
Emma Stone Showed Her Undies In A Sheer Dress & I'm Not OkayEmma Stone promotes her new film wearing daring sheer polka-dot dress in New York City.
What happened when Sony Pictures pitted creator content against traditional creativeThe social campaign for Sony Pictures' Napoleon significantly increased audience awareness and engagement, leading to a notable lift in ticket sales.
Gladiator II star Pedro Pascal says he'd 'enjoy' wrestling Paul MescalGladiator II's marketing targets LGBTQ+ fans through playful chemistry between stars Pedro Pascal and Paul Mescal.
I'm terrified by the viral Smile 2 campaignThe guerrilla marketing for 'Smile 2' features eerie cars and actors, creating a chilling and immersive promotional experience.This campaign reflects a trend in horror film marketing that effectively blurs the lines between reality and fiction.
Cinema Marketing Firm PaperAirplane Media Achieves Another Milestone; Plans Overseas ExpansionThe Hangar reaches 1 million digital asset downloads, facilitating easier film marketing for exhibitors and studios.Exhibitors are increasingly utilizing digital marketing tools to enhance film promotions.
I'm terrified by the viral Smile 2 campaignThe guerrilla marketing for 'Smile 2' features eerie cars and actors, creating a chilling and immersive promotional experience.This campaign reflects a trend in horror film marketing that effectively blurs the lines between reality and fiction.
Cinema Marketing Firm PaperAirplane Media Achieves Another Milestone; Plans Overseas ExpansionThe Hangar reaches 1 million digital asset downloads, facilitating easier film marketing for exhibitors and studios.Exhibitors are increasingly utilizing digital marketing tools to enhance film promotions.
Two Paddington statues have popped up in London as part of a massive UK-wide trailPaddington bear statues celebrate 'Paddington in Peru' movie, enhancing fan engagement across the UK.A country-wide trail features 23 statues, with two located in London for easy access.
A Free Trail Of Paddington Bear Statues Is Set To Pop Up Across The UK Including London This AutumnPaddington Bear statues will tour the UK and Ireland to promote the upcoming film 'Paddington in Peru'.The event invites fans to engage with Paddington by interacting with the statues.
Two Paddington statues have popped up in London as part of a massive UK-wide trailPaddington bear statues celebrate 'Paddington in Peru' movie, enhancing fan engagement across the UK.A country-wide trail features 23 statues, with two located in London for easy access.
A Free Trail Of Paddington Bear Statues Is Set To Pop Up Across The UK Including London This AutumnPaddington Bear statues will tour the UK and Ireland to promote the upcoming film 'Paddington in Peru'.The event invites fans to engage with Paddington by interacting with the statues.
Lady Gaga Is Going All Out To Promote Joker 2Lady Gaga's 'Harlequin' album will support the release of 'Joker: Folie à Deux', providing a unique musical twist to Harley Quinn's character.
Why Is Lady Gaga So Boring All of a Sudden?Lady Gaga's promotional approach for Joker: Folie à Deux contrasts sharply with her previous confidence, reflecting vulnerability and a more subdued presence.
Lady Gaga Is Going All Out To Promote Joker 2Lady Gaga's 'Harlequin' album will support the release of 'Joker: Folie à Deux', providing a unique musical twist to Harley Quinn's character.
Why Is Lady Gaga So Boring All of a Sudden?Lady Gaga's promotional approach for Joker: Folie à Deux contrasts sharply with her previous confidence, reflecting vulnerability and a more subdued presence.
Francis Ford Coppola Re-enters a Changed Hollywood. It Could Be Rough.The fate of Megalopolis relies on audience turnout after extensive marketing efforts by Lionsgate.
Megalopolis Trailer Pulled After Fans Discover It Was Full Of Fake Review QuotesCoppola invested $120 million in Megalopolis, but its promotional campaign struggles due to fake reviews in the trailer.
Francis Ford Coppola Re-enters a Changed Hollywood. It Could Be Rough.The fate of Megalopolis relies on audience turnout after extensive marketing efforts by Lionsgate.
Megalopolis Trailer Pulled After Fans Discover It Was Full Of Fake Review QuotesCoppola invested $120 million in Megalopolis, but its promotional campaign struggles due to fake reviews in the trailer.
"I'm Doing A Job": Kate Winslet Explained Why She Doesn't Think She's "Brave" For Showing Her BodyKate Winslet finds the label of 'brave' for embracing her natural self frustrating and believes authenticity shouldn't warrant such tags.
How Jennifer Lopez is reportedly feeling ahead of 'Unstoppable' premiere without Ben AffleckJennifer Lopez is focused on promoting her film 'Unstoppable' despite her divorce from Ben Affleck.
Blake Lively's "Dismissive" Response To A Question About Her New Domestic Violence Movie Is Sparking BacklashBlake Lively faces backlash for her lighthearted promotion of 'It Ends With Us,' overshadowing the film's serious themes on domestic violence.
Blake Lively's brother-in-law fiercely defends her amid 'It Ends With Us' backlash: 'Truth has not come out'Bart Johnson defends Blake Lively's dedication to 'It Ends With Us' amid criticisms, emphasizing the meaningful message of the film.Acknowledges film promotion controversies but expresses respect for differing opinions.
Blake Lively celebrates her birthday at Taylor Swift's mansion amid 'It Ends With Us' drama - guest list revealedBlake Lively opted for a birthday celebration amid backlash over her film promotion, highlighting her preference for joy over controversy.
OK, Fine, I Will Be the One to Defend Blake LivelyThe backlash against Blake Lively shows a growing public skepticism, fueled by rumors of on-set tensions as she promotes 'It Ends With Us'.
Here's Why People Are Comparing This Julia Roberts Interview To Blake Lively's "It Ends With Us" InterviewBlake Lively's promotional strategy for a domestic violence film has been criticized for appearing self-serving, overshadowing the film's serious themes.
The Blake Lively backlash is in full swing - but she can still save her reputation, experts sayBlake Lively faces criticism for her lighthearted promotion of 'It Ends With Us,' contrasting with co-star Justin Baldoni's serious messaging.
Blake Lively's "Dismissive" Response To A Question About Her New Domestic Violence Movie Is Sparking BacklashBlake Lively faces backlash for her lighthearted promotion of 'It Ends With Us,' overshadowing the film's serious themes on domestic violence.
Blake Lively's brother-in-law fiercely defends her amid 'It Ends With Us' backlash: 'Truth has not come out'Bart Johnson defends Blake Lively's dedication to 'It Ends With Us' amid criticisms, emphasizing the meaningful message of the film.Acknowledges film promotion controversies but expresses respect for differing opinions.
Blake Lively celebrates her birthday at Taylor Swift's mansion amid 'It Ends With Us' drama - guest list revealedBlake Lively opted for a birthday celebration amid backlash over her film promotion, highlighting her preference for joy over controversy.
OK, Fine, I Will Be the One to Defend Blake LivelyThe backlash against Blake Lively shows a growing public skepticism, fueled by rumors of on-set tensions as she promotes 'It Ends With Us'.
Here's Why People Are Comparing This Julia Roberts Interview To Blake Lively's "It Ends With Us" InterviewBlake Lively's promotional strategy for a domestic violence film has been criticized for appearing self-serving, overshadowing the film's serious themes.
The Blake Lively backlash is in full swing - but she can still save her reputation, experts sayBlake Lively faces criticism for her lighthearted promotion of 'It Ends With Us,' contrasting with co-star Justin Baldoni's serious messaging.
Jennifer Lopez will be joined by Ben Affleck's best friend Matt Damon at 'Unstoppable' premiere: reportLopez filed for divorce from Affleck, marking a strained moment as they promote their film 'Unstoppable'.
5 Marketing Lessons From the 'It Ends With Us' PR SagaBuild a community before you need a community.Engage audiences meaningfully around serious topics like domestic violence.TikTok and social media play crucial roles in modern book marketing.
'Deadpool & Wolverine' and Marketing Disney's First R-Rated Marvel MovieReleasing Disney's first R-rated Marvel film in Deadpool & WolverineHow early to start marketing a film, leaking spoilers, and approaching MCU's recent strugglesOutlook on M. Night Shyamalan's Trap
The Super Mario Bros. Movie Was The Most Profitable Film Of 2023The Super Mario Bros. Movie was the most profitable film in 2023, grossing $1.36 billion globally, with a final gross of $559 million after costs.
Anne Hathaway left embarrassed when 'Tonight Show' audience has brutal reaction to her questionAudience on 'The Tonight Show' didn't read the book 'The Idea of You.'
FC Hollywood: Bayern Munich stars meet up with Ryan Gosling and Emily BluntMeeting of movie stars and football players in Berlin for film promotion.
Marketing and AI pros respond to 'repulsive and insulting' AI-generated images from A24The use of AI-generated images in film promotion sparks controversy and highlights the need for labeling mechanisms.
The 7 best movie poster designs of 2024 (so far)Best movie poster designs prioritize simple yet creative concepts to stand out.