David Corenswet's role as the new Superman poses marketing challenges due to his lack of recognition. The film's promotional strategy appears focused on establishing Corenswet's identity through modern platforms like TikTok instead of traditional press methods. For instance, his enthusiastic discussions about the Star Wars prequels have gained attention, underscoring his relatable pop culture knowledge. This approach reflects a shift in how film promotions are conducted, relying on social media dynamics to create a connection with the audience. Similar trends can be seen in promotions for other films, utilizing modern narratives and social interactions.
David Corenswet's journey as the new Superman emphasizes creating a public persona through modern platforms like TikTok, rather than traditional media methods.
Corenswet's viral TikTok showcasing his passionate discussion of Star Wars reveals his deep understanding of pop culture, making him relatable to a younger audience.
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