Apple has invested significantly in a Formula 1 racing film starring Brad Pitt and is attempting to boost its visibility through a promotional notification in Apple Wallet. This notification offers users a discount on movie tickets via Fandango, which many recipients found intrusive, comparing it to Apple's previous promotional blunders like the U2 album fiasco. Despite aiming to bolster the film's debut, the strategy has sparked negative reactions, raising questions about Apple's advertising approach and user experience in 2025.
This notification prompts users to save on movie tickets via Fandango with a promotional code, reading 'Save on 2+ tickets to F1 The Movie with APPLEPAYTEN.'
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