In an innovative marketing scheme for its film 'Materialists', A24 launched a website that calculated the 'romantic value' of single men in NYC based on various attributes. This information was flashed on a ticker in real-time at the New York Stock Exchange, creating a buzz as users could see the fluctuating value based on their submitted details, including income and physical traits. The promotion also extended to mobile billboards around the city. This concept cleverly merges the dating scene with stock market dynamics, raising questions about authenticity in self-reported data.
‘It was the purported value of single men, as determined by the movie studio A24. To promote its buzzy film Materialists...’
‘All that data was fed into an algorithm to create each user's romantic value and then streamed in real time onto the ticker, rating the men in the middle of the mecca of finance.’
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