In a creative promotional stunt for Nicolas Cage's film 'The Surfer', over a hundred impersonators gathered outside a cinema in Soho, London. This event highlighted the quirky and offbeat strategies employed in movie promotions today. Participants, like the 'Raising Arizona Cage' and various 'Con Air Cages', shared personal anecdotes of constantly being compared to Cage, with many finding pride in the resemblance. The surge in popularity for such contests can be traced back to a viral YouTube trend started by Anthony Po, who originally organized a similar lookalike contest for Timothee Chalamet.
The actor has a new film out: The Surfer (gloriously demented the Guardian), and as movie PRs are learning, if you're after a burst of offbeat publicity these days, there's no surer way to do it than with a supposedly spontaneous, designedly shonky celebrity lookalike contest.
I've had a whole lifetime of ridicule and this is my moment of glory, says Raising Arizona Cage Daniel Breuer, who works in the music industry and says he is compared to someone famous almost every day of his life. While Serpico-era Al Pacino and Jerry Seinfeld also feature, Nicolas Cage has been the only constant.
When I was younger, people used to say I looked like a young Nic Cage. Now it's just: You look like Nic Cage.' I take it as a great compliment.
We can blame it all on 23-year-old American YouTuber Anthony Po (subscribers: 1.9m), who last October posted 100 sheets of A4 advertising a Timothee Chalamet lookalike contest on lamp-posts.
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