Movie Marketing Used to Be Fun, Now It's Suffocating.

"For a campaign that was heavily centered around 'Dream Big' jackets and orange ping pong balls, the five seconds of screen time that the latter received felt pointless. Instead of feeling the euphoric post-movie high, I was, instead, so focused on orange blimps, 'dream big' jackets and the performed, or perhaps, authentic arrogance Chalamet displayed throughout the film's months-long campaign."

"I enjoyed it, thought performances were incredible and the movie was shot beautifully. However, I couldn't enjoy just the movie itself. When I saw the movie, I saw the marketing. I believe my opinion would be wildly different about the content of the film itself if the marketing had not ruined its image in my mind."

"We are so nauseated by the constant amalgamation of promotional material, violence, skincare tips and world news in the span of mere seconds on our phones that we don't have to search for anything anymore. We are largely influenced by the things that find us instead of those in which we seek."

Aggressive social media marketing campaigns for films have become counterproductive, overwhelming viewers with trend-based promotions that distract from the actual movie experience. Using Marty Supreme as an example, the film's marketing—centered on 'Dream Big' jackets and orange ping pong balls—dominated the viewing experience so thoroughly that the promotional elements became more memorable than the film itself. While social media marketing can effectively promote art, excessive campaigns create viewer fatigue and conflate the movie with its marketing. The constant bombardment of promotional content, combined with news and other information on social media, conditions audiences to be passively influenced by what reaches them rather than actively seeking content. This saturation ultimately diminishes appreciation for the film's actual artistic merit and performances.

Read at Her Campus