#movie-marketing

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#wicked

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

Snapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.

I tried Starbucks' green and pink 'Wicked'-themed drinks. I can't stop thinking about the one without coffee.

The upcoming "Wicked" movie has sparked a surge in themed merchandise and marketing campaigns, drawing in both new and longtime fans.

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

Snapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.

I tried Starbucks' green and pink 'Wicked'-themed drinks. I can't stop thinking about the one without coffee.

The upcoming "Wicked" movie has sparked a surge in themed merchandise and marketing campaigns, drawing in both new and longtime fans.
morewicked

Barbarian proved word-of-mouth horror hits are still possible - but it's disappearing from streaming

'Barbarian' exemplifies effective horror marketing through secrecy and tension, standing out in a crowded film landscape where audiences are increasingly difficult to engage.
#audience-engagement

TikTok Helps Drive Users to the Movie Theater, Study Finds

TikTok significantly influences moviegoers, with users more likely to attend theaters and discover films through the platform.

Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past

Modern movie marketing suffers from over-exposure, diluting audience interest. Effective campaigns should balance intrigue with subtlety, learning from classic cases like 'Psycho'.

TikTok Helps Drive Users to the Movie Theater, Study Finds

TikTok significantly influences moviegoers, with users more likely to attend theaters and discover films through the platform.

Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past

Modern movie marketing suffers from over-exposure, diluting audience interest. Effective campaigns should balance intrigue with subtlety, learning from classic cases like 'Psycho'.
moreaudience-engagement

Studios embrace 'creator and meme culture' as movies like Twisters, Beetlejuice Beetlejuice memeify marketing

Movie marketers are increasingly leveraging memes and social media trends to engage audiences and ensure relevance, particularly for blockbuster releases.
from MovieMaker
3 months ago

TikTok Users Are More Likely to Visit Movie Theaters, 2024 Study Finds

TikTok significantly influences moviegoer behavior, with users being much more likely to visit theaters.
The app plays a crucial role in movie marketing, capturing audience attention effectively.

How The Summer 2024 Box Office Got Moviegoing Back On Track

Summer 2024 saw a significant rebound for movie theaters, driven by strong performances and audience engagement despite having fewer blockbuster releases compared to last summer.

AI was responsible for the fake quotes in the Megalopolis trailer

The faked review quotes for the Megalopolis trailer were AI-generated, leading to Eddie Egan's removal from the marketing team.

Movie theaters hope a TikTok-ready 'Twisters' booth will be this summer's 'Barbie' box

Creating unique and interactive lobby displays can drive social media buzz, enhancing movie marketing and box office success.
#film-industry

The best film posters of all time

Film posters play a crucial role in creating intrigue around movies and maintaining momentum once they're released.
The best film posters manage to encapsulate the tone and themes of a movie into a single striking image.

Ahead of The Oscars, what are ad execs' favorite ever movie marketing campaigns?

Movie marketing is a crucial part of the film industry, with various elements like trailers, posters, and tie-ins playing significant roles.
Immersive and innovative marketing campaigns can have a lasting impact on audiences, sometimes even more so than the actual film itself.

The best film posters of all time

Film posters play a crucial role in creating intrigue around movies and maintaining momentum once they're released.
The best film posters manage to encapsulate the tone and themes of a movie into a single striking image.

Ahead of The Oscars, what are ad execs' favorite ever movie marketing campaigns?

Movie marketing is a crucial part of the film industry, with various elements like trailers, posters, and tie-ins playing significant roles.
Immersive and innovative marketing campaigns can have a lasting impact on audiences, sometimes even more so than the actual film itself.
morefilm-industry

Streaming video changed the internet forever

Online marketing for movies in 1995 lacked short URLs and dedicated websites.
Watching a trailer on the slow internet connection in the 90s sparked an obsession with online video.

Is the new Dune 2 poster supposed to look like a meme?

The marketing for Dune 2 has been considered weird and reminiscent of memes.
The new character banner poster for the movie has drawn comparisons to a popular meme online.

Ingenious 'trashed' Twisters billboard turns movie ads upside down

Creative billboard design can significantly impact movie marketing.
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