#movie-marketing

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Fast Company
1 month ago
Marketing

Movie theaters hope a TikTok-ready 'Twisters' booth will be this summer's 'Barbie' box

Creating unique and interactive lobby displays can drive social media buzz, enhancing movie marketing and box office success. [ more ]
#film-industry
Creative Bloq
3 months ago
Graphic design

The best film posters of all time

Film posters play a crucial role in creating intrigue around movies and maintaining momentum once they're released.
The best film posters manage to encapsulate the tone and themes of a movie into a single striking image. [ more ]
The Drum
3 months ago
Marketing

Ahead of The Oscars, what are ad execs' favorite ever movie marketing campaigns?

Movie marketing is a crucial part of the film industry, with various elements like trailers, posters, and tie-ins playing significant roles.
Immersive and innovative marketing campaigns can have a lasting impact on audiences, sometimes even more so than the actual film itself. [ more ]
Creative Bloq
3 months ago
Graphic design

The best film posters of all time

Film posters play a crucial role in creating intrigue around movies and maintaining momentum once they're released.
The best film posters manage to encapsulate the tone and themes of a movie into a single striking image. [ more ]
The Drum
3 months ago
Marketing

Ahead of The Oscars, what are ad execs' favorite ever movie marketing campaigns?

Movie marketing is a crucial part of the film industry, with various elements like trailers, posters, and tie-ins playing significant roles.
Immersive and innovative marketing campaigns can have a lasting impact on audiences, sometimes even more so than the actual film itself. [ more ]
morefilm-industry
Engadget
3 months ago
Tech industry

Streaming video changed the internet forever

Online marketing for movies in 1995 lacked short URLs and dedicated websites.
Watching a trailer on the slow internet connection in the 90s sparked an obsession with online video. [ more ]
Creative Bloq
3 months ago
Graphic design

Is the new Dune 2 poster supposed to look like a meme?

The marketing for Dune 2 has been considered weird and reminiscent of memes.
The new character banner poster for the movie has drawn comparisons to a popular meme online. [ more ]
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