Novelty popcorn buckets are now trendy promotional items for films, gaining popularity from releases like "Dune: Part Two". Regal Cinemas announced a popcorn bucket for "Mission: Impossible - The Final Reckoning" featuring a two-part key design, reflecting a plot point from the film. This trend, which has garnered both attention and criticism, was highlighted by Ryan Reynolds, who humorously predicted a 'War of the Popcorn Buckets' in 2024, demonstrating the effective marketing strategy behind these gimmicky souvenirs that engage audiences and create buzz.
"Itâs not OK," Florence Pugh told ET in Feb. 2024. "I would be really curious to know what the discussion was around that," Timothée Chalamet chimed in.
"From a marketing perspective, I guess it's kind of genius," Zendaya added. "You're like, 'OK, I got to have one, I guess.'"
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