#commerce media

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fromAutoweek
6 days ago

Why Automakers Are Ditching Apple CarPlay: a $625 Billion Opportunity in In-Car Advertising

In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) and escaping from relentless AM band advertising. Commuters got even more relief with the advent of in-car media such as 8-track tapes, cassettes, CDs, and at least some parts of satellite radio.
Marketing tech
#commerce-media
Marketing tech
fromDigiday
3 months ago

WTF is commerce media?

Commerce media uses transaction data to target and measure ads, expanding beyond retailers to airlines, hotels, financial services, and gyms.
Business
fromThe Motley Fool
3 months ago

Fluent (FLNT) Q3 2025 Earnings Call Transcript | The Motley Fool

Company pivoted to commerce media, with strong commerce revenue growth, while overall revenue and profitability fell due to a 52% owned-and-operated decline and advertiser pullback.
#retail-media
fromAdExchanger
7 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

fromAdExchanger
7 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Marketing tech
fromDigiday
1 month ago

Media buyers say Yahoo's DSP is one to watch

Yahoo's DSP has improved with AI-native rebuilding and expanding commerce capabilities, gaining buyer interest yet remaining a challenger amid Amazon's dominant, scale-driven DSP growth.
fromDigiday
2 months ago

Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors

"I think there are two tracks in terms of how it changes things. The first is the self-service... we will launch Commerce Go as a self-service tool by the end of Q1 next year. That means an advertiser can go online, put in their credit card information, and have campaigns up and running in 10 minutes. It is competitive with some of the self-service tools from Meta with Advantage+ or from Google with Performance Max"
Marketing tech
Marketing tech
fromDigiday
2 months ago

Publishers, social platforms and commerce media networks are staking their claim to first-party data

Broad, compliant first-party data across publishers, platforms and commerce networks enables full-cycle planning, activation, optimization and privacy-safe measurement for competitive advantage.
Marketing tech
fromExchangewire
4 months ago

Digest: Google's Ad Tech Trial Nears Judge's Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange - ExchangeWire.com

DOJ pursues structural remedies for Google's ad tech dominance while Amex, Duolingo, and Mozilla expand ad-platform offerings and partnerships.
Marketing tech
fromThe Drum
5 months ago

Claritas wins Amazon certification - and potential blueprint for simplifying commerce media

Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
E-Commerce
fromwww.housingwire.com
6 months ago

RE/MAX, Magnite team up on commerce media business

RE/MAX partners with Magnite to enhance its commerce media strategy, utilizing first-party homebuyer data for targeted advertising.
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