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Marketing tech
fromExchangewire
1 month agoKargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments
Vudoo and Kargo’s partnership enables scalable shoppable ad experiences across premium, brand-safe environments, turning commerce media into a core full-funnel capability.
fromDigiday
3 weeks agoCriteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
"I think there are two tracks in terms of how it changes things. The first is the self-service... we will launch Commerce Go as a self-service tool by the end of Q1 next year. That means an advertiser can go online, put in their credit card information, and have campaigns up and running in 10 minutes. It is competitive with some of the self-service tools from Meta with Advantage+ or from Google with Performance Max"
Marketing tech
Marketing tech
fromDigiday
3 weeks agoPublishers, social platforms and commerce media networks are staking their claim to first-party data
Broad, compliant first-party data across publishers, platforms and commerce networks enables full-cycle planning, activation, optimization and privacy-safe measurement for competitive advantage.
Marketing tech
fromExchangewire
2 months agoDigest: Google's Ad Tech Trial Nears Judge's Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange - ExchangeWire.com
DOJ pursues structural remedies for Google's ad tech dominance while Amex, Duolingo, and Mozilla expand ad-platform offerings and partnerships.
Marketing tech
fromThe Drum
3 months agoClaritas wins Amazon certification - and potential blueprint for simplifying commerce media
Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
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