#commerce media

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#commerce-media #retail-media #first-party-data #digital-advertising #programmatic-advertising
#retail-media
fromAdExchanger
3 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Media industry
fromThe Drum
4 months ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromAdExchanger
3 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Media industry
fromThe Drum
4 months ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
more#retail-media
Marketing tech
fromExchangewire
1 week ago

Digest: Google's Ad Tech Trial Nears Judge's Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange - ExchangeWire.com

DOJ pursues structural remedies for Google's ad tech dominance while Amex, Duolingo, and Mozilla expand ad-platform offerings and partnerships.
#commerce-media
Marketing
fromThe Drum
1 month ago

Small business, big media: how Intuit is rewiring commerce for the B2B age

Small businesses are becoming the central B2B battleground for commerce media, driven by vast economic scale and new data-driven media products reaching SMB decision makers.
Marketing tech
fromThe Drum
1 month ago

Beyond the basket: commerce media is rewriting the rules of marketing

Commerce media is replacing retail media as a cross-industry operating system that uses identity and first-party data to enable addressable, shoppable, measurable advertising across channels.
more#commerce-media
Marketing tech
fromThe Drum
1 month ago

Claritas wins Amazon certification - and potential blueprint for simplifying commerce media

Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
E-Commerce
fromwww.housingwire.com
2 months ago

RE/MAX, Magnite team up on commerce media business

RE/MAX partners with Magnite to enhance its commerce media strategy, utilizing first-party homebuyer data for targeted advertising.
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