"Kevel, the leading retail media technology provider, today (28th January, 2026) announced its steadfast commitment to the Asia-Pacific (APAC) region with its expansion into Australia and the appointment of Chris Woodworth as regional director, APAC. The expansion marks a strategic step in Kevel's global growth as retail and commerce media enter a more execution-driven phase. Across Australia and APAC, retailers and commerce partners are moving beyond experimentation and reassessing the infrastructure required to scale media programs with consistency, transparency, and long-term control."
"Based in Australia, Chris will lead Kevel's commercial strategy across Australia and the broader APAC region, working closely with customers and partners to support growth and help them build differentiated commerce media platforms tailored to complex, fast-evolving market dynamics. His appointment reflects Kevel's commitment to the region, supported by existing customer success and technical support roles already on the ground. Chris brings extensive experience leading commercial growth, partnerships, and go-to-market strategy across digital, media, and technology businesses in Australia and the wider region."
Kevel is expanding into Australia and appointing Chris Woodworth as regional director, APAC to strengthen its presence across the Asia-Pacific market. The company positions the move as strategic for scaling retail and commerce media as the industry shifts from experimentation to execution. Retailers and commerce partners in Australia and APAC face fragmented ecosystems, inconsistent standards, and multiple retail media networks, driving demand for partners that deliver control, consistency, transparency, and measurable performance. Chris Woodworth will lead commercial strategy, support customer success, and work with partners to build differentiated, scalable commerce media platforms, backed by existing customer success and technical support on the ground.
Read at Exchangewire
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