"In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) and escaping from relentless AM band advertising. Commuters got even more relief with the advent of in-car media such as 8-track tapes, cassettes, CDs, and at least some parts of satellite radio."
"Drivers who listen to the radio are still hearing lots of commercials, when they're not looking at ubiquitous highway billboards, but the ad industry wants more-the goal is for commercial messages to be woven back into your every automotive interaction. It's called "commerce media," and it's enabled by the connected car. Ptolemus Consulting Group says in-vehicle payment value could hit $625 billion by 2030, with location-based advertising for food, parking and entertainment. Scary, isn't it? Ads could be coming at you every which way."
FM radio and in-car media historically gave drivers ways to avoid pervasive AM advertising, and auxiliary inputs later allowed personal devices to bypass commercials. The advertising industry now seeks to weave commercial messages back into automotive interactions through a concept called commerce media enabled by connected vehicles. In-vehicle payment capabilities and location-based offers create new monetizable surfaces across infotainment, navigation, and driver services. Industry data projects large in-vehicle payment value by 2030 and highlights opportunities for targeted advertising for food, parking, and entertainment. Only a small share of automotive players currently classify as trailblazers in this space.
Read at Autoweek
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