#connected-cars

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fromAutoweek
6 days ago

Why Automakers Are Ditching Apple CarPlay: a $625 Billion Opportunity in In-Car Advertising

In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) and escaping from relentless AM band advertising. Commuters got even more relief with the advent of in-car media such as 8-track tapes, cassettes, CDs, and at least some parts of satellite radio.
Marketing tech
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