Selling on outcomes, not solutions - how the channel can improve sales success in 2025The IT and technology industry is poised for significant growth, presenting both opportunities and challenges for channel partners.
Surging CNAPP investment is a big opportunity for the channelUK cybersecurity leaders are prioritizing investment in cloud-native application protection platforms (CNAPP) to enhance security measures in 2025.
Sophos names Torjus Gylstorff as new chief revenue officerSophos appoints Torjus Gylstorff as CRO to enhance sales and expand its reach in the cybersecurity market.
Selling on outcomes, not solutions - how the channel can improve sales success in 2025The IT and technology industry is poised for significant growth, presenting both opportunities and challenges for channel partners.
Surging CNAPP investment is a big opportunity for the channelUK cybersecurity leaders are prioritizing investment in cloud-native application protection platforms (CNAPP) to enhance security measures in 2025.
Sophos names Torjus Gylstorff as new chief revenue officerSophos appoints Torjus Gylstorff as CRO to enhance sales and expand its reach in the cybersecurity market.
Channel stands corrected: Hardware a refresh cycle biz nowThe tech hardware industry faces an existential crisis as growth stagnates, shifting focus from new product launches to simply replacing existing products.
As firms abandon VMware, Broadcom is laughing all the way to the bankBroadcom is shifting focus from channel partners to direct management of large accounts while disrupting VMware's established channel ecosystem.
Broadcom reverses controversial plan in effort to cull VMware migrationsBroadcom shifts strategy to engage with VMware's top customers through channel partners, aiming to mitigate client migrations from VMware.
Broadcom is going to limit itself to top 500 VMware customersBroadcom is now focusing on serving the top 500 VMware customers instead of 2,000 due to concerns over customer migrations.
As firms abandon VMware, Broadcom is laughing all the way to the bankBroadcom is shifting focus from channel partners to direct management of large accounts while disrupting VMware's established channel ecosystem.
Broadcom reverses controversial plan in effort to cull VMware migrationsBroadcom shifts strategy to engage with VMware's top customers through channel partners, aiming to mitigate client migrations from VMware.
Broadcom is going to limit itself to top 500 VMware customersBroadcom is now focusing on serving the top 500 VMware customers instead of 2,000 due to concerns over customer migrations.
The channel's evolving relationship with SaaSSaaS is evolving due to the demand for more personalized and flexible solutions, moving beyond traditional off-the-shelf software.
AI PCs might be all the rage, but the channel isn't fully soldAI-capable PCs are experiencing rapid growth, yet their market potential remains under-leveraged due to unclear value propositions.
Going digital to go greenSustainability is now a priority for channel companies, requiring collaboration and better data to tackle challenges effectively.
Channel partners need to brace for change as Broadcom's VMware deal leads to some sharp turnsDisruption in technology sector brings both opportunities and uncertainties.
Preparing the channel for change in 20242024 is set to be an exciting year for channel partners with a focus on AI technologies and specialized verticals.
Finally, an HPE AI solution that offers something for the channelHPE's Partner Growth Summit at Discover 2024 focused on AI offerings for channel partners, emphasizing their importance.