What actions should channel partners take in response to DSPM growth?

"Every customer conversation today revolves around the same topic again and again: there's too much data, in too many places, and not enough clarity about who has access to what. In addition, AI tools like Microsoft Copilot, ChatGPT, and Gemini are accelerating how fast data is created, replicated, and shared. Suddenly, files are being drafted, saved, and distributed without any meaningful oversight."

"Data security posture management (DSPM) more often comes up as a response to customer concerns. The DSPM market is to reach $6.8 billion by 2030, and its adoption is rapidly growing, especially among small and medium-sized businesses (SMB). With data-related issues posing a growing risk for customers, it emerges as a clear opportunity for partners. Those who move early can own the conversation, embed themselves in long-term strategy, and unlock new recurring revenue."

"DSPM is designed to continuously discover, classify, and monitor sensitive data, assess permissions, and identify risks related to how that data is exposed or accessed. Unlike siloed solutions for data loss prevention (DLP) or identity and access management (IAM), DSPM provides a contextual view of data risk, surfacing dangerous combinations like "sensitive financial files shared externally by inactive users" or "orphaned cloud storage buckets containing regulated data.""

Data volumes and copies are exploding across locations while access clarity and oversight lag, driven further by AI tools that accelerate data creation and sharing. Data security posture management (DSPM) continuously discovers, classifies, and monitors sensitive data, evaluates permissions, and identifies exposure and access risks. DSPM provides a contextual view of risky combinations that siloed DLP or IAM tools miss, such as sensitive financial files shared externally by inactive users or orphaned cloud storage buckets containing regulated data. Real deployments reveal exposed financial reports, AI-generated documents without classification, former-employee access, and large uncontrolled external collaborator lists. DSPM adoption is accelerating, creating a significant revenue and strategy opportunity for partners.

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