It's no longer either/or for Windows and Macs - and that's a win for the channel

"The "Mac vs. Windows" debate has been a longstanding feature of the IT landscape since Apple desktops first hit the market, solidified by the iconic "I'm a Mac" ad campaign. Today, though, the idea of it being a binary choice is increasingly irrelevant. With the right support, enterprises can easily have multiple systems that complement rather than contradict each other."

"There's a clear generational shift underway. More people are now coming into the workforce having grown up with Apple, whether through using a MacBook at university, having an iPhone as their mobile device, or now paying for items via their watch. They've come to see Mac and the Apple ecosystem as a useful, consistent, and reliable choice, and this personal preference is influencing the workplace."

Mac and Windows are no longer mutually exclusive choices in enterprise environments. Enterprises can operate multiple systems that complement each other when supported properly. Demand for Apple devices in the workplace is rising beyond creative roles and executive preferences. A generational shift and familiarity with Apple hardware and services are driving employee choice toward Macs. Apple's strength in the mobile market and continuity across devices encourages desktop adoption, especially for hybrid work and BYOD programs. Channel partners that provide integrated support for Apple and Microsoft environments can expand services and deliver greater customer value.

Read at ChannelPro