#celebrity-marketing
#celebrity-marketing

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Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in

American Eagle's celebrity-driven denim campaigns drove major impressions and customer gains while revenue fell, inventory rose, and cost and pricing pressures threaten sustainable growth.

Fashion & style

fromElite Traveler

1 week ago

Grazie Mille, Mr Armani

Giorgio Armani revolutionized modern fashion with relaxed tailoring, celebrity-driven red-carpet dressing, and a multi-label business model that democratized luxury.

Marketing

fromRetail Dive

1 week ago

American Eagle's celebrity marketing drew outcry - and new customers

American Eagle's celebrity-driven campaigns generated massive impressions and 700,000 new customers despite controversy, producing national momentum and strong limited-edition product demand.

fromTechCrunch

3 weeks ago

Google, sorry, but that Pixel event was a cringefest | TechCrunch

Fallon, who likely had never heard the technical term before, didn't seem to realize that IP68 - a rating that indicates phones can survive being submerged in water - isn't all that interesting as a selling point, nor is this water resistance feature new to Google's Pixel line. It's been around since the 2018 Pixel 3. We're on the Pixel 10 now, for reference.

Gadgets

fromBusiness Insider

3 weeks ago

Google isn't just paying big for AI talent - it's splurging on celeb talent too

Google used high-profile celebrity appearances and hires, including Jimmy Fallon and Steph Curry, to amplify the Pixel product launch and marketing.