"Over the last few years, the promotional circuit for movie stars has transformed entirely. Where once you could expect sit-down interviews and hagiographic magazine profiles, now any time an actor makes a film they have to be subjected to a flurry of YouTube parlour games; eating weird sweets and trying to remember lines from their old films or, in the case of Hot Ones, willingly giving themselves diarrhoea."
"When I was in high school, I dreamt of being a very old lady on the coast of England, alone actually. I might have had an animal, and it would be like foggy and wet and kind of cold, and I would go on long walks and I would be in a small town that had like one of each thing you need like one bakery, one coffee shop, one fishmonger, one cheese shop, one like community centre, one theatre."
"Bizarrely, this is not the first time that Olsen has revealed this. When she appeared on Marc Maron's podcast a year ago, she mentioned the whole dying alone in England thing, expanding on the theme by adding that she also assumes that she'll have an affair with an old man. It's fascinating but, as a format, Famous person imagines their final days probably doesn't have the same pull as, say, Chicken Shop Date."
Promotional tactics for movie stars have shifted from sit-down interviews and glossy profiles to viral YouTube stunts and gimmicks. Actors now routinely participate in parlour games, challenges, and attention-grabbing segments as part of film publicity. Elizabeth Olsen promoted her new film Eternity by describing a long-held fantasy of living and dying alone in a small, foggy coastal English town with a single bakery, coffee shop, fishmonger, cheese shop, community centre, and theatre. She previously reiterated the same idea on Marc Maron's podcast, adding a notion of a late-life affair. The trend shows publicity leaning toward personal, eccentric revelations over traditional formats.
Read at www.theguardian.com
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