"Giorgio Armani, who has died aged 91, was the most influential designer of the modern era. He pioneered a relaxed new look for women and men. He invented modern red-carpet dressing and celebrity marketing. And he was the first designer to democratise his brand by dividing it into multiple mini-labels from cheap chic to haute couture, before extending his reach into restaurants, bars and hotels. Today almost every big fashion Maison copies his business model."
"In the 1980s Armani became the first designer to rip - literally - the stuffing out of tailoring by introducing looser fitting but still flattering clothes. He blurred the lines between smart and casual, masculine and feminine to create a new, soft, drapey silhouette for women and men. His trademark slouchy elegance set the tone for fashion for the next 25 years and was reflected in the rise of sportswear and the introduction of new business dress codes, such as 'dress down' and 'smart casual.'"
Giorgio Armani transformed modern fashion by pioneering looser, flattering tailoring that blurred smart and casual and masculine and feminine codes. He introduced a soft, drapey silhouette that defined style for decades and fostered the rise of sportswear and new business dress codes such as 'dress down' and 'smart casual.' His trademark slouchy elegance set the tone for the next 25 years and influenced men's willingness to embrace fashion. He created modern red-carpet dressing and celebrity marketing, democratized luxury via multiple mini-labels from affordable chic to haute couture, and extended the brand into restaurants, bars, and hotels.
Read at Elite Traveler
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