"The commercial, which is the first-ever Super Bowl ad of its kind, borrows from both the incredibly popular '80s and '90s book series as well as similar trends adopted by Black Mirror's "Bandersnatch" and the "Unbreakable Kimmy Schmidt" episode "Kimmy vs. the Reverend." Uber Eats invites customers to create their own highly personalized Super Bowl LX commercial featuring celebrities like Bradley Cooper, Amelia Dimoldenberg, Parker Posey, Matthew McConaughey, and Addison Rae."
"The campaign combines two classic Super Bowl traditions: food and wild novelty ads filled with celebs. According to Uber Eats, there are over 1,000 different possibilities to choose from, as well as 36+ hours of video content featuring 40 possible wacky combinations of football- and food-themed tropes. If your favorite part of the Super Bowl is the commercials, or if you care more about the food than the party, you're in for a tasty treat."
Uber Eats launched an interactive Super Bowl LX campaign that lets users build a personalized commercial by making sequential choices. The campaign references Choose Your Own Adventure books and interactive TV episodes, and features celebrities including Bradley Cooper, Amelia Dimoldenberg, Parker Posey, Matthew McConaughey, and Addison Rae. The experience offers more than 1,000 possible ad combinations and over 36 hours of video content across roughly 40 wacky football- and food-themed trope combinations. Users access the experience via a QR code to the Uber Eats app, log in or create an account without adding payment information, and select foods, platters, sides, and surprise elements to generate a unique ad.
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