"From winning The Traitors to claiming the MAC x Sephora gondola. We love a plot twist. Hot boys shop MAC at Sephora, in honor of the clear crossover between beauty fans and stans of The Traitors winner."
"Yesterday, the reality TV personality posed for a shirtless mirror selfie with the words "MAC is at Sephora" written in lipstick - now, the photo can be found projected across 17,000-foot a screen in Times Square."
MAC Cosmetics announced its Sephora partnership by enlisting The Traitors and Love Island USA star Rob Rausch as the face of the campaign. Rausch posed for a shirtless mirror selfie with "MAC is at Sephora" written in lipstick, which was projected on a massive 17,000-square-foot billboard in Times Square. MAC promoted the collaboration with the tagline "Hot boys shop MAC at Sephora," positioning the partnership as an unexpected but intentional crossover between beauty enthusiasts and reality TV fans. Rausch officially unveiled the billboard and visited Sephora's Times Square location to greet fans, even receiving a concealer touch-up during the event.
#mac-cosmetics #sephora-partnership #celebrity-marketing #times-square-campaign #reality-tv-influencer
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