#mac-cosmetics

#mac-cosmetics

When two icons like MAC and Sephora come together, it calls for a moment that is playful, current and deeply rooted in culture. Rob Rausch, fresh off his win on 'The Traitors' and at the center of online conversation, was our perfect collaborator. This contrast of raw virality and elevated visuals cut through the noise, reinforcing that MAC is for all expressions and everyone, and always on the pulse of culture.

From winning The Traitors to claiming the MAC x Sephora gondola. We love a plot twist. Hot boys shop MAC at Sephora, in honor of the clear crossover between beauty fans and stans of The Traitors winner.

The appointment of Roan all grunge glitters, colourful face jewels and clumpy mascara celebrates the experimental, edgy and playful Mac aesthetic, and signals what may be the end of what industry figures often describe as the beige buffet of post-Covid fashion and beauty. Oh, the relief in seeing the back of all-over camel, in enjoying makeup textures other than perfectly smooth and glassy, the joy in a glinty eyelid or gemstone applied haphazardly and for no other reason but fun.