"MAC Cosmetics is the first major beauty brand in the UK to offer all its employees the chance to earn a cut of sales they drive on TikTok Shop. This innovative approach is designed to leverage the rapid growth of the influencer-led beauty market."
"The initiative includes setting up mini studios in shops for makeup artists to host live shopping shows, allowing them to engage directly with consumers and showcase products in real-time."
MAC Cosmetics is launching a program for its UK employees to earn commissions from sales they generate on TikTok Shop. This initiative aims to capitalize on the growing influencer-led beauty market. The brand will equip its shops with mini studios for makeup artists to conduct live shopping shows, starting from its Carnaby Street location. Employees can opt in as affiliates, hosting tutorials and product demonstrations, with the goal of increasing both online sales and foot traffic to physical stores.
Read at www.independent.co.uk
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