"Benson Boone calling a crème-brûlée Crunchwrap "a six-sided thirst trap" will echo in my head like Kim Catrall scatting or "Adele Dazeem." Yet it also felt somehow rote and predictable. Benson Boone doing a backflip, Jason Sudeikis repping Kansas City, forks literally being found at the Hollywood Palladium kitchen."
"It seems like Taco Bell drove a dump truck full of money up to the houses of Ego Nwodim, Finneas, Devon Walker, Lil Jon, Doja Cat, and Summer House's Ciara Miller, and there was no good reason to turn it down."
"At the event, T-Bell announced that Nacho Fries would become a permanent addition to the menu as well as an expanded offering of crispy chicken nuggets. Condolences to the Taco Bell fryer operators of America, who used to have easy shifts but now will be inundated with urgent demand for nugs."
Taco Bell orchestrated an elaborate celebrity event called Live Más Live, hosted by Vince Staples during Oscar season and streamed on Peacock. The event featured numerous celebrities including Finneas, Ariana Madix, Benson Boone, Doja Cat, and others participating in what appeared to be an over-the-top promotional spectacle. Celebrities made awkward promotional statements about menu items, with Benson Boone calling a crème-brûlée Crunchwrap a "six-sided thirst trap." The event announced several new menu additions: Nacho Fries becoming permanent, expanded crispy chicken nuggets, dessert items, and Mexican-pizza empanadas. The elaborate production raised questions about celebrity participation in brand marketing and the nature of modern advertising.
#celebrity-marketing #brand-promotion #taco-bell-menu-launch #influencer-endorsement #streaming-entertainment
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