#brand-promotion

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from The Drum
3 weeks ago

Ad of the Day: Apple promotes AI-powered 'Intelligence' tool in two sharp spots

Apple's latest ads showcase the effectiveness of the iPhone 16 Pro's Intelligence system in enhancing communication and creativity.

Spanish league headed to Miami? Barcelona-Atletico Madrid match may be coming in December

The Spanish league aims to host a match between Barcelona and Atletico Madrid in Miami to promote soccer internationally.

Rebecca Minkoff Doubles Down, Says 'Real Housewives' Is Good for Business

Rebecca Minkoff's participation in RHONY is a strategic move for brand promotion, challenging norms of reality TV self-promotion.
#audience-engagement

Designing an Event Marketing Budget? Here's What Experts Recommend

Creating a successful event marketing budget is crucial for brand promotion and audience engagement.

How to supercharge your business presence through the power of social media

Viral moments on social media can significantly impact a business's visibility and success.
Utilizing social media strategically can help businesses target specific audiences and engage with potential customers effectively.

Why Euro 2024 is 'a big step change' for the areas advertisers will rely on

Marketers utilize Euro 2020 to boost brand consideration and purchase intent through connecting with sporting narratives.

The 10 Beauty Gifting Campaigns Driving the Most Influencer Interest in 2023

Focus on product performance-focused UGC for influencer gifting campaigns with micro- and nano-influencers for higher engagement.
Brands should consider the popularity, novelty, and value of their products to generate interest in influencer gifting campaigns.

Designing an Event Marketing Budget? Here's What Experts Recommend

Creating a successful event marketing budget is crucial for brand promotion and audience engagement.

How to supercharge your business presence through the power of social media

Viral moments on social media can significantly impact a business's visibility and success.
Utilizing social media strategically can help businesses target specific audiences and engage with potential customers effectively.

Why Euro 2024 is 'a big step change' for the areas advertisers will rely on

Marketers utilize Euro 2020 to boost brand consideration and purchase intent through connecting with sporting narratives.

The 10 Beauty Gifting Campaigns Driving the Most Influencer Interest in 2023

Focus on product performance-focused UGC for influencer gifting campaigns with micro- and nano-influencers for higher engagement.
Brands should consider the popularity, novelty, and value of their products to generate interest in influencer gifting campaigns.
moreaudience-engagement
#influencer-marketing

Brewdog founder James Watt swaps beer for marketing with new venture

Social Tip is a platform by Brewdog founder James Watt for users to earn money promoting brands via user-generated content.

Sports and Social Media: Influencer Marketing in 2024 | Fingerlakes1.com

Social media influencers are transforming sports marketing in 2024 by bringing authenticity and engaging with a wide audience.

TikTok Testing A Collaboration Feature Similar To Instagram's Collabs That Lets Creators Collaborate On Posts - Lindsey Gamble

Collaborations on TikTok offer creators and brands a powerful way to expand audience reach.

Council Post: Five Ways To Turn Your Employees Into Brand Advocates

Empowering employees as brand advocates is essential for modern marketing strategies.

4 Effective Ways to Find Influencers-Affordable Influencer Marketplace | HackerNoon

Influencer marketing's success depends on selecting the right influencers to enhance visibility and engagement.

How Bobbi Althoff Became The Spark That Created The Fire With L'Oreal's Michael Cera CeraVe Ad Campaign - SXSW

Social media influencers play a crucial role in modern marketing strategies.
Viral marketing campaigns can significantly boost brand visibility.

Brewdog founder James Watt swaps beer for marketing with new venture

Social Tip is a platform by Brewdog founder James Watt for users to earn money promoting brands via user-generated content.

Sports and Social Media: Influencer Marketing in 2024 | Fingerlakes1.com

Social media influencers are transforming sports marketing in 2024 by bringing authenticity and engaging with a wide audience.

TikTok Testing A Collaboration Feature Similar To Instagram's Collabs That Lets Creators Collaborate On Posts - Lindsey Gamble

Collaborations on TikTok offer creators and brands a powerful way to expand audience reach.

Council Post: Five Ways To Turn Your Employees Into Brand Advocates

Empowering employees as brand advocates is essential for modern marketing strategies.

4 Effective Ways to Find Influencers-Affordable Influencer Marketplace | HackerNoon

Influencer marketing's success depends on selecting the right influencers to enhance visibility and engagement.

How Bobbi Althoff Became The Spark That Created The Fire With L'Oreal's Michael Cera CeraVe Ad Campaign - SXSW

Social media influencers play a crucial role in modern marketing strategies.
Viral marketing campaigns can significantly boost brand visibility.
moreinfluencer-marketing
#techcrunch-disrupt-2024

Last Day to Apply: Boost your brand at Disrupt 2024 | Techcrunch

TechCrunch Disrupt 2024 offers brands a last chance to host after-hours Side Events to enhance visibility and connect with attendees.

Amplify your brand by hosting a Side Event at Disrupt 2024 | TechCrunch

Host a Side Event during TechCrunch Disrupt 2024 to engage with thousands of tech attendees and maximize brand exposure.
The application is free, and your event will be promoted extensively to the Disrupt audience.

Last Day to Apply: Boost your brand at Disrupt 2024 | Techcrunch

TechCrunch Disrupt 2024 offers brands a last chance to host after-hours Side Events to enhance visibility and connect with attendees.

Amplify your brand by hosting a Side Event at Disrupt 2024 | TechCrunch

Host a Side Event during TechCrunch Disrupt 2024 to engage with thousands of tech attendees and maximize brand exposure.
The application is free, and your event will be promoted extensively to the Disrupt audience.
moretechcrunch-disrupt-2024
#marketing

Jill Biden, Jessica Chastain and Nick Jonas Toast Team U.S.A. in Paris

Ralph Lauren celebrates the U.S. Olympic team at a Paris party during the Olympics, leveraging the event to showcase its Olympic collections.

College Student Ambassador Programs You Should Definitely Apply For

College student ambassador programs are effective marketing strategies for brands targeting the university demographic.

The Wonderful Brand Discusses Testing OOH And Online Snack Competition | AdExchanger

Wonderful has launched its first out-of-home marketing campaign in 15 years to promote its new no-shell pistachio packs, emphasizing snacking on-the-go.

How a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds - SPONSOR CONTENT FROM NATURAL DIAMOND COUNCIL

Generic category marketing campaigns can be highly impactful, promoting the interests of multiple organizations within a fragmented product category.
Membership-based industry associations can leverage generic marketing strategies to educate consumers, establish values, and dispel myths about a product category.

Jill Biden, Jessica Chastain and Nick Jonas Toast Team U.S.A. in Paris

Ralph Lauren celebrates the U.S. Olympic team at a Paris party during the Olympics, leveraging the event to showcase its Olympic collections.

College Student Ambassador Programs You Should Definitely Apply For

College student ambassador programs are effective marketing strategies for brands targeting the university demographic.

The Wonderful Brand Discusses Testing OOH And Online Snack Competition | AdExchanger

Wonderful has launched its first out-of-home marketing campaign in 15 years to promote its new no-shell pistachio packs, emphasizing snacking on-the-go.

How a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds - SPONSOR CONTENT FROM NATURAL DIAMOND COUNCIL

Generic category marketing campaigns can be highly impactful, promoting the interests of multiple organizations within a fragmented product category.
Membership-based industry associations can leverage generic marketing strategies to educate consumers, establish values, and dispel myths about a product category.
moremarketing

Harry & Meghan 'planning MORE trips to boost brand - with continued subtle dig'

Harry and Meghan's trips are aimed at enhancing their brand while subtly critiquing the Royal Family.

Good Food announces first ever product endorsement with Finish - London Business News | Londonlovesbusiness.com

Good Food partners with Finish for a product endorsement campaign focusing on Finish Ultimate Plus detergent for post-cooking clean-up
from www.nytimes.com
3 months ago

Celebrity Coffee Is the Next Celebrity Tequila

Celebrities are increasingly promoting coffee brands to expand their relevance and make extra cash.

The Role of a White Label Marketing Agency in Client Acquisition | Fingerlakes1.com

Businesses are increasingly partnering with white-label marketing agencies for client acquisition.

TWiT Diversifies Its Advertising Opportunities | TWiT.TV

TWiT.tv offers diverse partnership opportunities for brands to reach a tech audience through various ad formats.
#partnership

Fox, Gordon Ramsay to Launch Food Media Brand

Fox and Gordon Ramsay are partnering to launch a digital food and entertainment brand called "Bite," focusing on original digital content and advertising opportunities.

Ad of the Day: B&Q empowers everyone to tackle DIY projects

B&Q's 'You Can Do It' slogan highlighted in new ad campaign
Partnership with ITV and focus on encouraging DIY projects

Fox, Gordon Ramsay to Launch Food Media Brand

Fox and Gordon Ramsay are partnering to launch a digital food and entertainment brand called "Bite," focusing on original digital content and advertising opportunities.

Ad of the Day: B&Q empowers everyone to tackle DIY projects

B&Q's 'You Can Do It' slogan highlighted in new ad campaign
Partnership with ITV and focus on encouraging DIY projects
morepartnership

Protect Your Images with Watermarker.js jQuery Plugin

watermarkjs allows easy addition of watermarks to images uploaded through file input for brand promotion or image protection.

Retailers hook TikTokers with falls & fails to serve up surprise sales pitches

TikTok trend involves using viral accident clips to promote brand sales, gaining millions of views and positive reactions.

John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator | Entrepreneur

John Deere is looking for a Chief Tractor Officer to create social media content targeting younger consumers.

Interactive Posts: Steal these ideas and say goodbye to boring social media | AWeber

Interactive content is vital for social media success and building a community.
Engaging with interactive posts can increase visibility and reach on social media platforms.

Best Ads of the Week: Magnum's summertime serenade & Sky Sports' 3D tennis balls

Magnum encourages enjoying little moments in 'Find Your Summer' campaign
Sky Sports uses enormous tennis balls in outdoor campaign to promote new channel
McDonald's France releases surreal 'Home Delivery' ad featuring people trapped inside.

Why State Farm's Arnold Schwarzenegger Super Bowl ad is a movie

State Farm is using Arnold Schwarzenegger to promote its Super Bowl ad, Agent State Farm, which also serves as a movie trailer.
The ad focuses on State Farm's tagline, 'Like a good neighbor, State Farm is there,' and aims to reinforce the brand's image in a fun and humorous way.

DTC briefing: How brands are testing the waters with social commerce app Flip

Flip, a social commerce app, has gained traction among beauty companies for helping products go viral.
The app has seen significant growth, with over 2 million users and around 3,500 direct-to-consumer brands.
#brand promotion

Marc Jacobs' first-ever UK pop-up has landed in Covent Garden

Marc Jacobs has opened a temporary pop-up shop in London's Covent Garden with an eye-catching design
The pop-up features a huge mirrored box on the Covent Garden Piazza
Marc Jacobs has also created installations on Covent Garden's tube platforms

AR Ads Helped Marcolin Promote Eyewear With Try-On Feature

Marcolin worked with Aryel, Intarget, and Teads for an AR campaign promoting its Guess Eyewear collection.
The campaign featured two AR-supported ad formats, including a virtual try-on experience for sunglasses.
The campaign saw improved brand awareness and engagement rates, exceeding benchmarks in Italy.

Marc Jacobs' first-ever UK pop-up has landed in Covent Garden

Marc Jacobs has opened a temporary pop-up shop in London's Covent Garden with an eye-catching design
The pop-up features a huge mirrored box on the Covent Garden Piazza
Marc Jacobs has also created installations on Covent Garden's tube platforms

AR Ads Helped Marcolin Promote Eyewear With Try-On Feature

Marcolin worked with Aryel, Intarget, and Teads for an AR campaign promoting its Guess Eyewear collection.
The campaign featured two AR-supported ad formats, including a virtual try-on experience for sunglasses.
The campaign saw improved brand awareness and engagement rates, exceeding benchmarks in Italy.
morebrand promotion

Deviant Drift - KALTBLUT Magazine

The shoot showcases a fusion of skate culture and high fashion, blending modern and vintage styles with an emphasis on raw authenticity.
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