#brand-promotion
#brand-promotion

TikTok Testing A Collaboration Feature Similar To Instagram's Collabs That Lets Creators Collaborate On Posts - Lindsey Gamble

Collaborations on TikTok offer creators and brands a powerful way to expand audience reach. [ more ]

The Drum

Tik-Talks: Will Gary Barlow Take That 'very nice' lesson in social etiquette?

Gary Barlow sparked a TikTok trend with an endearingly unpolished video in a vineyard, gaining over 1.5m views and inspiring thousands of memes.

The TikTok meme featuring Barlow's 'a very nice day out' line was quickly picked up by creators, brands, and celebrities, with varying levels of participation. [ more ]

WWD

The 10 Beauty Gifting Campaigns Driving the Most Influencer Interest in 2023

Focus on product performance-focused UGC for influencer gifting campaigns with micro- and nano-influencers for higher engagement.

Brands should consider the popularity, novelty, and value of their products to generate interest in influencer gifting campaigns. [ more ]

Deadline

How Bobbi Althoff Became The Spark That Created The Fire With L'Oreal's Michael Cera CeraVe Ad Campaign - SXSW

Social media influencers play a crucial role in modern marketing strategies.

Viral marketing campaigns can significantly boost brand visibility. [ more ]

moreinfluencer-marketing

The Hollywood Reporter

3 days ago

Fox, Gordon Ramsay to Launch Food Media Brand

Fox and Gordon Ramsay are partnering to launch a digital food and entertainment brand called "Bite," focusing on original digital content and advertising opportunities. [ more ]

The Drum

3 weeks ago

Retailers hook TikTokers with falls & fails to serve up surprise sales pitches

TikTok trend involves using viral accident clips to promote brand sales, gaining millions of views and positive reactions. [ more ]

Entrepreneur

3 weeks ago

John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator | Entrepreneur

John Deere is looking for a Chief Tractor Officer to create social media content targeting younger consumers. [ more ]

AWeber

Interactive Posts: Steal these ideas and say goodbye to boring social media | AWeber

Interactive content is vital for social media success and building a community.

Engaging with interactive posts can increase visibility and reach on social media platforms. [ more ]

Harvard Business Review

How a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds - SPONSOR CONTENT FROM NATURAL DIAMOND COUNCIL

Generic category marketing campaigns can be highly impactful, promoting the interests of multiple organizations within a fragmented product category.

Membership-based industry associations can leverage generic marketing strategies to educate consumers, establish values, and dispel myths about a product category. [ more ]

STLtoday.com

How to supercharge your business presence through the power of social media

Viral moments on social media can significantly impact a business's visibility and success.

Utilizing social media strategically can help businesses target specific audiences and engage with potential customers effectively. [ more ]

jQuery Script

2 weeks ago

Graphic design

Protect Your Images with Watermarker.js jQuery Plugin

watermarkjs allows easy addition of watermarks to images uploaded through file input for brand promotion or image protection. [ more ]

The Drum

Ad of the Day: B&Q empowers everyone to tackle DIY projects

B&Q's 'You Can Do It' slogan highlighted in new ad campaign

Partnership with ITV and focus on encouraging DIY projects [ more ]

The Drum

Online marketing

Best Ads of the Week: Magnum's summertime serenade & Sky Sports' 3D tennis balls

Magnum encourages enjoying little moments in 'Find Your Summer' campaign

Sky Sports uses enormous tennis balls in outdoor campaign to promote new channel

McDonald's France releases surreal 'Home Delivery' ad featuring people trapped inside. [ more ]

www.fastcompany.com

3 months ago

Why State Farm's Arnold Schwarzenegger Super Bowl ad is a movie

State Farm is using Arnold Schwarzenegger to promote its Super Bowl ad, Agent State Farm, which also serves as a movie trailer.

The ad focuses on State Farm's tagline, 'Like a good neighbor, State Farm is there,' and aims to reinforce the brand's image in a fun and humorous way. [ more ]

Modern Retail

5 months ago

DTC briefing: How brands are testing the waters with social commerce app Flip

Flip, a social commerce app, has gained traction among beauty companies for helping products go viral.

The app has seen significant growth, with over 2 million users and around 3,500 direct-to-consumer brands. [ more ]

Adweek

5 months ago