Google opened the Pixel keynote with a celebrity-filled video montage featuring stars passing a phone between each other, including Alex Cooper, Steph Curry, Bryson DeChambeau, and Lando Norris. Jimmy Fallon appeared in the intro and hosted the event, with celebrity names and texts shown during demos. Several celebrities joined live demos in Brooklyn to showcase Pixel features, including photo framing and editing and fitness testing of the Pixel Watch 4. A pre-recorded segment critiqued the return of wired earbuds as a fashion statement. Google invested heavily in celebrity appearances and announced high-profile hires to support product promotion and AI-related efforts.
The annual "Made by Google" keynote opened with a star-studded video montage, with celebrities "passing the phone" to each other. It kicked off with "Call Her Daddy" podcaster Alex Cooper and then cut to a number of household names and notable figures, including NBA star Steph Curry, golf pro Bryson DeChambeau, and F1 driver Lando Norris. Jimmy Fallon also made an appearance in the intro before taking the stage to host the event.
The celebrity cameos didn't end in the intro - they were name-dropped throughout the event. For example, while joining in on a demo showcasing Pixel's texting platform, Fallon's screen showed recent texts with Curry, Cooper, Joe Jonas, and other celebrities. Some of the celebrities also made it onstage in Brooklyn for live demos, like Cooper, who did a segment showing off Pixel's new photo framing and editing capabilities.
Other buzzy names, like Peloton fitness instructor Cody Rigsby, broke a sweat testing the Pixel Watch 4. SubwayTakes' Kareem Rahma appeared as well to introduce a pre-recorded video decrying the return of wired earbuds as a fashion statement. It was a star-studded roster that couldn't have been cheap - and a notable flex by Google, whose search and advertising business continues to boom, helping celebrity partnerships and hiring efforts in the AI talent wars.
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