Why MLS is kicking off a brand campaign around the Super BowlMLS is launching a new brand campaign during the Super Bowl to engage fans ahead of its 30th season.
Exhausted employees earn their sips of Mike's Hard Lemonade on brand's 25th anniversaryMike's Hard Lemonade campaign highlights 'Hard Days Deserve A Hard Lemonade' concept.
Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaignMarketers unsure about Snapchat despite new brand campaignAd execs are waiting for formal communication from Snapchat
Why MLS is kicking off a brand campaign around the Super BowlMLS is launching a new brand campaign during the Super Bowl to engage fans ahead of its 30th season.
Exhausted employees earn their sips of Mike's Hard Lemonade on brand's 25th anniversaryMike's Hard Lemonade campaign highlights 'Hard Days Deserve A Hard Lemonade' concept.
Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaignMarketers unsure about Snapchat despite new brand campaignAd execs are waiting for formal communication from Snapchat
Jaguar exec promises his team have not been 'sniffing the white stuff' after rebrand is mockedJaguar's new campaign is a bold attempt to revive the brand but lacks focus on actual vehicles, resulting in mixed public reactions.
Netflix Debuts Ad For New 'Moments' FeatureNetflix's Moments feature enhances user engagement by enabling scene sharing.The feature represents a strategic move to promote content through social media.
Rare Beauty celebrates 'Every Side of You' for first global campaignRare Beauty's "Every Side of You" campaign celebrates individuality and drives brand growth among Gen Z consumers.
PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPEPUMA's new campaign aims to redefine basketball culture and showcases a fresh perspective through athlete narratives.
Airbnb doubles down on brand over performance for campaign to draw more hostsAirbnb is launching initiatives to simplify the hosting process and increase property listings on its platform.
from The Drum5 months agoPicture this: justfly.com blends AI & reality in latest brand campaignJustfly.com creatively blends AI and photography to engage travelers and promote awareness of AI in the travel industry.
Michael Jordan is back and sweating for GatoradeGatorade launches a major brand campaign with the iconic tagline 'Is it in you?' to focus on internal motivation and stand out in the competitive sports drink market.
StreetEasy's new campaign brings The Met to the streets of NYC, exploring the journey of homebuying | amNewYorkStreetEasy's Let The Journey Begin campaign captures the emotional journey of buying a home in NYC.
Ad of the Day: Carlsberg hits humorous note with story of how music originatedCuriosity-driven brand campaign showcasing music origins through the ages.Consistent inclusion of Carlsberg brand elements like the hop leaf and 'Probably' tagline.
Tiffany & Co unveils 'With Love, Since 1837,' a tribute to legacy, luxury & craftsmanshipTiffany & Co unveils new brand platform 'With Love, Since 1837'Campaign highlights Tiffany's legacy, craftsmanship, and influential figures like Gene Moore
Sausage brand Richmond leans into the joys of a lazy dayAd celebrates unexpected happiness when plans are canceledRichmond aims to broaden brand positioning and focus on good times with loved ones
Silicon Valley's Chris Diamantopoulos raves about how 'brilliantly boring' PNC Bank isLeveraging humor to promote stabilityPNC Bank's 'Brilliantly Boring' brand platform
Ad of the Day: Lighthouse keeper takes his Volkswagen for a very short spinVW's first brand campaign in Australia in seven yearsFocus on simple joys of driving
Why Salomon wants its advertising to be more than just 'sports action porn'Salomon aims to target a new consumer group - younger, female, and non-extreme sporty individuals.The brand shifts away from traditional 'sports action porn' advertising to focus on health, wellness, and community engagement.
Ad of the Day: Dreamy Interflora spot celebrates flower powerInterflora's brand campaign emphasizes the importance of human connections in the digital age.The new campaign aims to revive the brand's relevance and resonate with customers through emotional storytelling.
Why Snapchat is pitching its platform as an alternative to social mediaSnapchat is positioning itself as an alternative to other social media platforms by emphasizing connection.Snapchat's brand campaign is focusing on events like the Grammy's and Super Bowl to reach a large audience and convey its message of connection.
Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' - Snap (NYSE:SNAP)Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers.
Why Snapchat is pitching its platform as an alternative to social mediaSnapchat is positioning itself as an alternative to other social media platforms by emphasizing connection.Snapchat's brand campaign is focusing on events like the Grammy's and Super Bowl to reach a large audience and convey its message of connection.
Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' - Snap (NYSE:SNAP)Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers.
Johnsonville looks to juice social media algorithms with positive contentJohnsonville aims to amplify positive content on social media through collaborations with celebrities and brands as part of the 'Keep The Internet Juicy' campaign.
What can The Wall Street Journal's new ad campaign tell us about its future?The Wall Street Journal launched a new brand campaign to increase brand awareness, subscriber growth, and shift perceptions towards a younger audience.