brand-campaign - Briefly

Exhausted employees earn their sips of Mike's Hard Lemonade on brand's 25th anniversary

Mike's Hard Lemonade campaign highlights 'Hard Days Deserve A Hard Lemonade' concept. [ more ]

Digiday

Online marketing

Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign

Marketers unsure about Snapchat despite new brand campaign

Ad execs are waiting for formal communication from Snapchat [ more ]

The Drum

Why Salomon wants its advertising to be more than just 'sports action porn'

Salomon aims to target a new consumer group - younger, female, and non-extreme sporty individuals.

The brand shifts away from traditional 'sports action porn' advertising to focus on health, wellness, and community engagement. [ more ]

Digiday

Why Snapchat is pitching its platform as an alternative to social media

Snapchat is positioning itself as an alternative to other social media platforms by emphasizing connection.

Snapchat's brand campaign is focusing on events like the Grammy's and Super Bowl to reach a large audience and convey its message of connection. [ more ]

Benzinga

3 months ago

Social media marketing

Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' - Snap (NYSE:SNAP)

Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.

Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers. [ more ]

moresnapchat

www.amny.com

Graphic design

StreetEasy's new campaign brings The Met to the streets of NYC, exploring the journey of homebuying | amNewYork

StreetEasy's Let The Journey Begin campaign captures the emotional journey of buying a home in NYC. [ more ]

The Drum

Graphic design

Tiffany & Co unveils 'With Love, Since 1837,' a tribute to legacy, luxury & craftsmanship

Tiffany & Co unveils new brand platform 'With Love, Since 1837'

Campaign highlights Tiffany's legacy, craftsmanship, and influential figures like Gene Moore [ more ]

The Drum

Ad of the Day: Carlsberg hits humorous note with story of how music originated

Curiosity-driven brand campaign showcasing music origins through the ages.

Consistent inclusion of Carlsberg brand elements like the hop leaf and 'Probably' tagline. [ more ]

The Drum

Sausage brand Richmond leans into the joys of a lazy day

Ad celebrates unexpected happiness when plans are canceled

Richmond aims to broaden brand positioning and focus on good times with loved ones [ more ]

The Drum

Silicon Valley's Chris Diamantopoulos raves about how 'brilliantly boring' PNC Bank is

Leveraging humor to promote stability

PNC Bank's 'Brilliantly Boring' brand platform [ more ]

The Drum

Ad of the Day: Lighthouse keeper takes his Volkswagen for a very short spin

VW's first brand campaign in Australia in seven years

Focus on simple joys of driving [ more ]

The Drum

Ad of the Day: Dreamy Interflora spot celebrates flower power

Interflora's brand campaign emphasizes the importance of human connections in the digital age.

The new campaign aims to revive the brand's relevance and resonate with customers through emotional storytelling. [ more ]

Creative Bloq

4 months ago

Our favourite Dry January ad campaigns of 2024

Brands are launching ad campaigns to support initiatives like Dry January and Veganuary

Bubly is offering free drinks through a 'press for Bubly' promotion [ more ]

MarTech

6 months ago