Realtor.com has launched its most significant branding campaign in nearly 30 years, featuring country star Reba McEntire. The initiative aims to address common challenges faced by home buyers, including feelings of stress and indecision. McEntire emphasizes that everyone deserves a sense of comfort and belonging in their home search. The campaign will run across digital, TV, and social platforms, coinciding with her hosting of the 60th Academy of Country Music Awards. The intent is to make the home buying process less daunting, particularly for new buyers in a complex market.
A home brings a sense of comfort, relief and belonging that everyone deserves. This new campaign will help people become more positive, energized and hopeful about their home search.
Our goal is to make home search feel more human, more hopeful and less overwhelming especially for a generation of buyers who've been navigating a complex market.
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