""Today, WhatsApp announced the launch of its new US brand campaign, ' highlighting why Americans deserve better than "just okay" group chats. Starring Emmy-nominated actors Adam Scott and Adam Brody, the cinematic campaign plays out in mirrored storylines that reveal the difference between group chats that fall apart and ones that truly work.""
""The new WhatsApp campaign will run nationally across TV, digital, social, and out-of-home from September through November.""
WhatsApp launched a new US brand campaign that emphasizes Americans deserve better than "just okay" group chats. The campaign stars Emmy-nominated actors Adam Scott and Adam Brody in mirrored storylines showing the contrast between group chats that fall apart and group chats that function well. The cinematic spots dramatize everyday messaging failures and successful interactions to illustrate product benefits. The campaign will air nationally across TV, digital, social, and out-of-home channels. The national run will take place from September through November. The campaign aims to position WhatsApp as the solution for more functional, reliable group conversations.
Read at Social Media Today
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