"The campaign launched this week in South Africa and will roll out to another 12 countries including the UK, Australia, Canada, the Netherlands and Nigeria. Short video clips will run online, and the campaign will stretch to outdoor activity, radio and social media. 'Human Stories' aims to position Al Jazeera English as a news provider focused on the individual within the story."
"Abdulla Al Najjar, Al Jazeera's executive director for marketing and distribution, said: "In a world where the truth is under attack everywhere, Al Jazeera puts the human being at the centre of its news agenda, giving a voice to the voiceless. "This campaign is about human stories and we're proud that the global launch for the campaign is taking place in South Africa, a region rich with history and human stories.""
Al Jazeera English launched its first global brand campaign, 'Human Stories', to communicate more effectively what the network offers to a global audience. The campaign began in South Africa and will expand to 12 additional countries, including the UK, Australia, Canada, the Netherlands and Nigeria. Short video clips will run online and the campaign will extend to outdoor advertising, radio and social media. The campaign positions Al Jazeera English as a news provider that centers on individuals within stories. Al Anstey visited London to mark the launch and renewed calls for the release of three jailed Al Jazeera journalists in Egypt.
Read at The Drum
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