Bobbie, a rapidly growing formula brand, celebrates everyday moms by launching a new advertising campaign featuring them as the 'OG influencers.' This initiative follows their landmark billboard featuring Molly Baz breastfeeding. The campaign will showcase real customer stories instead of celebrities, highlighting their authentic parenting journeys. The ads will run through the year, beginning on Mother's Day, emphasizing the significance of these moms in the parenting community and their role as influential figures, all while opting for a tasteful representation that does not include breastfeeding images.
Part of the women's participation in the campaign included a trip to New York for a meet-and-greet with brand founder Laura Modi. When they stepped out of cars at the bustling location, they saw the massive outdoor ads for the first time.
We wanted to use it to make these moms feel special and seen as the original influencers, with no blue checks or big followings required.
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