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Staying alive is an ongoing struggle for media companies.To stave off revenue decreases, which have averaged a 9% decline every year over the past six years, according to Brian Wieser's Madison and Wall Substack, publishing has tried assorted tactics.From paywalls to a clumsy scramble toward video, publishing is trying to make its $18 billion business survive and remain relevant.
Staying alive is an ongoing struggle for media companies.To stave off revenue decreases, which have averaged a 9% decline every year over the past six years, according to Brian Wieser's Madison and Wall Substack, publishing has tried assorted tactics.From paywalls to a clumsy scramble toward video, publishing is trying to make its $18 billion business survive and remain relevant.