Here's today's AdExchanger.comnews round-up... Want it by email?Sign up here.Better Sorry Than Safe Twitter is partnering with DoubleVerify and Integral Ad Science on brand safety.Gotta do something to woo back its advertisers."Through custom-built solutions for Twitter's feed environment, these tests have shown that more than 99% of measured impressions appeared adjacent to content that was deemed safe in accordance with the GARM brand safety floor criteria," writes AJ Brown, Twitter's head of safety.
#back #necessarily #expectations #subscribers #competitive #profitability #senior-director #brand-safety
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