The campaign's main creative spot, Hoedown | Mountain Dew: An American Original, debuted across social and digital media platforms, showcasing the fun and unexpected elements of the Mountain Dew origin story.
"Our goal is to provide a refreshing alternative that doesn't compromise on flavor or health," says Thalia Jabotian from Konnect Agency. "The response we've seen from early tastings has been overwhelmingly positive, indicating a strong market fit for PuraSoda."
Sukari Spirits positions itself as an originator and innovator of all-natural, ultra-premium spirits, with a focus on clean formulations and elevated drinking rituals.
In the late 1940s, Hill noticed that Mexico's ancient aguas frescas were facing increasing competition from sodas. Working at his dining room table in Mexico City, with his wife and children as his primary tasters, Hill formulated his first product and entered the soda business.
There are a lot of effervescent water brands currently on the market, but only one of them was described in a 2017 Eater headline as "the Sparkling Water for Cool People." That would be Topo Chico, now a division of Coca-Cola, which has been rapidly expanding its reach across the United States after first making a splash (no pun intended?) in Mexico, where it originated.
The beverage giant is going all-in on cherry-flavored goodness with the launch of Coca-Cola Cherry Float and the long-awaited nationwide return of Diet Coke Cherry, and they're doing it just in time to celebrate 40 years of cherry innovation. Starting February 2026, retailers across the U.S. and Canada are stocking shelves with these new additions, giving consumers more cherry-forward options than ever before.
For the first time ever, Topo Chico Hard Margarita FAB is available in the brand's unmistakable glass bottle - bringing its iconic symbol into the world of full-flavor Margaritas FABs, it says. Made with real lime juice and added minerals for a crisp finish, the iconic vessel delivers the same balanced sweet-tart lime flavor fans love, now in a more premium, ready-to-enjoy experience, it adds. Before opening, drinkers are invited to "Flip Before They Sip" - a simple ritual printed directly on the bottle that encourages flipping to fully mix the real lime juice before that first refreshing sip, the company notes.
Tequila has spent a long time in the shadows of the spirits world. Unfairly stereotyped as a drink reserved for college bars and wild nights, its recent renaissance and the emergence of many popular tequila brands have shown the world that it's worth celebrating after all. And nowhere is this celebration more on display than at Ixi'im, a restaurant that claims to have the largest collection of tequila in the world - 3,435 bottles, to be exact.