"The leader in the yerba mate category Yerba Madre, returns to Natural Products Expo West with its most comprehensive innovation slate to date. Spanning loose leaf, bottled, canned, sparkling, and convenience-exclusive formats, the 2026 lineup reflects three decades of building yerba mate as a distinct source of smooth, sustained lift-rooted in regenerative agriculture, ingredient integrity, and designed for modern lifestyles."
"Yerba mate has long been shared as a ritual of vitality and connection. As Yerba Madre expands into new ready-to-drink formats and flavors, the brand is launching the world's first Shade-Grown Yerba Mate seal, which will be rolled out in its air-dried loose leaf this year, a standard it has developed to validate Indigenous and family farmers growing yerba mate under forest canopies and within restored agroforestry systems."
""For 30 years, our founders believed that building yerba mate the right way meant caring for the land, the people who grow it, and the future of the category," said Ben Mand, CEO of Yerba Madre. "Regenerative Organic Certified and verified Shade-Grown standards are the foundation-but innovation is how that vision continues to grow. As we expand into new formats and flavors, we're prov"
Yerba Madre presents a broad 2026 product slate across loose leaf, bottled, canned, sparkling, and convenience-exclusive formats, reflecting three decades of category building. Traditional Air-Dried Loose Leaf, first introduced in 1996 and relaunched in 2025, is a 2026 NEXTY Award finalist and was the world's first yerba mate loose leaf to achieve Regenerative Organic Certified® Gold. Sourcing derives from regenerative, shade-grown agroforestry systems stewarded by Indigenous and family farmers across Argentina, Brazil, and Paraguay. The lineup includes Unsweetened Original Yerba, the brand's first ready-to-drink yerba mate to feature the Regenerative Organic Certified® seal on can. A new Shade-Grown Yerba Mate seal will validate canopy-grown production standards.
Read at Alternative Medicine Magazine
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